Aim toward having the best corporate culture in the US

I travelled to the US last week.
The major purpose of the trip was to visit customers in the northeast.

One of them has been using our Corrugator machine for over 25 years.
It is such a pleasure to work with a customer like them over generations.

Sales and maintenance service for these customers are provided by ISOWA America (IA).
IA was established in 2002, and they cover not only the North America but also the South America.

The business has been great for them recently, and we are expecting even more growth in the future.

For this reason, they moved to a new office with a bigger warehouse in Phoenix, Arizona and have hired several people in the past few years.

Since I have never met those new people, I decided to get it added to the business trip schedule, although I knew I wouldn’t get to see the whole team, because some of them are working in other parts of the North and South America.


On the way to Phoenix from Boston, Ron, the president of IA, told me everyone was being nervous.

And when we got there, some of them certainly seemed nervous, but, as we talked, I could feel we were getting closer to each other.

Newly-hired people with a specialist skill in different areas and two young graduates of Arizona State University are blending in nicely and solidifying the IA’s foundation that old members have been building even more.

They also gave me a presentation about this huge project they started working on.
To be honest, I was so impressed because they are way ahead of ISOWA Japan.
I’m sure that this can be a game-changer once it gets on the right track.

After work, we had dinner at a Mexican restaurant.

After spending some time with them, it was clear to me that IA is heading to the right direction.

I would like them to become the company that has the best corporate culture in the US like we’re trying in Japan!

It was really nice seeing you all.
Thank you!


Deliver Dreams through Corrugated Board



Once I stepped into the place, I was overwhelmed by their great presence.


What do you think they are?

It was three years ago that I heard from one of business partners that there was a guy who was making a life-scale cardboard steam locomotive and looking for a space where he could exhibit it.



I wanted to offer some space in our plant, but, unfortunately, we were full then and couldn’t make that happen.



But the story didn’t end there.



It was turned out that one of our customers, company K, has been supporting his project ever since, and, a few months ago I finally got to see him and his works!


On the right, it’s “D51”.



It’s “C62” on the left which is still in progress.

It has a length of 20m and a width of 3m.

If it’s jointed with a coal car, it will be even longer.



Look at this smooth curve!

I cannot believe this is all made from corrugated sheets.


He’s the guy who did this all by himself. His name is Mr. Shima.


He used to run an architecture design office.

During that time, he would always make full-scale models of the houses and stores he designed with corrugated sheets.


That’s how he got all the technique.


When he turned 60, he quit the job and started chasing his childhood dream which is making a full-scale steam locomotive.

Since he started this, his mission has been to let people realize corrugated sheets could be more than just boxes.


His passion, creativity and skills are just amazing.


But he wouldn’t have gone this far without Company K who’s been offering him a huge space in their warehouse and corrugated sheets for free.

Huge respect to the both Mr. Shima and Company K.


We are having a serious discussion again to have an exhibition at our plant to help share his works with as many people as possible.



His and his locomotive’s journey has just begun.
I’m excited to see how much further they will go!